Creativity, Innovation And Quality

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Business & Economics - Management & Leadership
Creativity, Innovation And Quality

Creativity, Innovation And Quality

Name: Creativity, Innovation And Quality
ISBN: 9780873894043

Paul E. Plsek

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Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing on recent advances from the field of cognitive science, aims to familiarize the reader creative thought and to encourage the development of techniques for generating creative thought on demand.

سب زمرہ:

Business & Economics - Management & Leadership

سال:

1997

ناشر کتب:

ASQ Quality Press

زبان:

english

صفحات:

316

ISBN 10:

0873894049